Emma Sleep revolutionized the mattress industry by making quality sleep accessible through direct-to-consumer sales. What started as a solution to complicated mattress shopping in Frankfurt has grown into one of the world's leading sleep brands, winning the UK's Which? Best Buy award five years running.

I partnered with Emma Sleep to streamline their digital shopping experience, focusing on helping customers find their perfect mattress with confidence. By refining user flows and refreshing their visual identity, I created a cleaner, more intuitive interface that maintained their brand essence while making the journey from browsing to purchase as seamless as their mattresses promise to be.